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Tim Fresen

Tim Fresen
I love educating and consulting. On a daily basis, I see many of my clients miss out on interesting opportunities, trapped in workflows that could be much more efficient. Since I mostly work with designers and marketeers that have to put on at least three different hats a day, I contribute and support where they need it most. The goal: Making their life easier while generating better results.
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Recent Posts

Relevance: The next big thing in digital advertising

Posted by Tim Fresen on December 10, 2018 at 2:19 PM

Relevance has always been a real topic in advertising. Now that programmatic ad-tech allows us to target our audience with hyper-precision, it doesn’t make sense anymore to show the same ad to all your different target audiences in each stage of the funnel. Key here is to diversify your creatives in order to optimize your campaign results. After all, your creatives are responsible for more than 50% of campaign performance. This makes being relevant the top opportunity this year.

Your creatives are responsible for more than 50% of campaign performance
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Do you know how your campaigns are performing?

Posted by Tim Fresen on September 21, 2018 at 10:53 AM

Here’s a question:

What insights do you have on how your ad campaigns are performing compared to your competitors? Using Google’s Display Benchmarks Tool and some Wordstream articles we have answered this question for you.

In 2016, the benchmark CTR for paid search ads was 2.14% and 0.41% for display ads. Interestingly, the tables turn when it comes to remarketing. Here, the CTR benchmark is 4.29% for search ads and 6.15% for display ads.

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