Relevance has always been a real topic in advertising. Now that programmatic ad-tech allows us to target our audience with hyper-precision, it doesn’t make sense anymore to show the same ad to all your different target audiences in each stage of the funnel. Key here is to diversify your creatives in order to optimize your campaign results. After all, your creatives are responsible for more than 50% of campaign performance. This makes being relevant the top opportunity this year.
|Your creatives are responsible for more than 50% of campaign performance|