Kimberley Bailey

Kimberley Bailey
Primarily I'm passionate about communicating and believe my various roles have - and continue to - reflect that. "Communication is key", as they say, and whether it's as an Editor, Journalist or teacher I endeavour to communicate well, appealing to my audience and with enthusiasm and loyalty to the topic. I'm a hard-working, enthusiastic, professional and friendly individual who is rapaciously determined to continue my passion for communication, story-telling and teaching around the world.

Recent Posts

How we’re benefiting marketing agencies: Leadrs

Posted by Kimberley Bailey on December 10, 2018 at 2:20 PM

Here at Bannerwise we recognize and understand that the hunt for a solution to your many digital advertising needs can often be arduous and painful.

Of course, you’re not alone in this; many agencies face things like scaling issues, time-consuming processes, and a list of difficulties that are brought on by not having a developer at hand.

But, as corny as it may sound, there is a solution to all of these problems, and we want to show you that the solution actually does work -  with no traps, no tricks, and no pitfalls.

So, let’s introduce you to one of our happy clients - Leadrs - and demonstrate how Bannerwise has made their lives that bit easier.

Meet marketing agency Leadrs

These guys are in the top 20 online marketing agencies throughout Belgium, Netherlands and Luxemburg (or Benelux to some), and for twelve years they’ve been creating high-quality banners for a host of different clients. They pride themselves on producing banners which are not only visually superb, but which are also successfully built to attract the all-important click.

Like many other companies of their kind, Leadrs don’t have any developers in their team which can prove to be an obstacle when it comes to producing digital advertising and that’s a situation which might sound familiar to you too. But Leadrs now know first-hand that this is an obstacle you can overcome - and you’ll find that out for yourself as well.

Problems they faced

Leadrs found that creating the perfect banner ad took up a lot of their precious time (time that should’ve been available to spend on things like A/B testing), and even once the laborious creative process was finished they then found their ads were difficult to scale.

Without any kind of intelligent in-built tool to automatically generate common alterations it was near impossible to edit their banner formats simultaneously, which meant they were restricted to only making static banners or GIF banners and a set of those were taking double the time necessary to create.

As mentioned before, they also had no developers to hand and without this kind of technical expertise they were (as many marketers often are) limited to tools like Google Webdesigner and Adobe Edge which they have to learn to use from scratch (another load of hours spent).

On top of this, before they find a comprehensive and accessible alternative marketers have no real choice but to use Adobe Photoshop…But as you might have discovered, with Photoshop you can’t produce HTML5 banners, nor can you edit different formats easily at all.

Agencies everywhere - including Leadrs -faced identical sets of pains resulting in time-consuming, non-streamlined banner ad production. Therefore they see the number of their clients dwindle because the performance of their banners is limited and because it just takes so long (with traditional tools) to deliver.

This was, of course, before they employed the solutions that Bannerwise offer...

Solutions they found

Once the pains in their production process were recognized and once the shortcomings of their existing tools were identified, Leadrs were in a position to take advantage of Bannerwise’s services - ones which have been created and refined with people exactly like you in mind.

Leadrs found that utilizing the assistance of Bannerwise meant creating animated banners across multiple formats was super easy and really straightforward. They didn’t have to struggle with translating formats or investing too much time in optimizing images or codes. When they wanted to make a change to their banners as a set or for multiple networks or DSP’s they were able to do so in a simple click.

This also encouraged a serious leap in productivity for their company and a hell of a lot more time to focus on things such as versioning and A/B testing, building relationships with clients, and so on.

Let’s not forget performance either… display ad CTR benchmarks are generally really low - we’re talking 0.06% - so it’d take over 1000 impressions to yield just on clicks, therefore improvements and adjustments made, no matter how small, to the performance of a banner ad can make all the difference. Especially in terms of increasing the click-through-rate, higher conversion and lowering cost-per-conversion. With us at Bannerwise you’re also able to conduct A/B testing (amongst others kinds) and Leadrs discovered that because this opportunity is available they make use of it and benefit from it greatly.

The results speak for themselves

It’s clear that we could go on for hours talking about the advantages of using Bannerwise, but we believe it’s best left to our clients - like Leadrs - to explain a few of the ways that choosing Bannerwise has benefited them. After all, they would know!

  • They’ve saved 50% of their production time for static banners alone.

  • They made banner ads with HTML5, instead of Photoshop, making the implementation of changes in different formats so much simpler.

  • They have a lot of extra time to spend on A/B testing and the outcomes are higher conversions, and a great insight into the customer’s behavior and preferences - a valuable opportunity to really listen to the end user.

  • They’re able to create 70% more banners using Bannerwise.

  • They’ve been able to enjoy the fact that customers now feel more inclined to leave the banner ad creation to them.

Bannerwise gives you the freedom, support, technical advantages and solutions to ensure you are able to create the best-performing banner ads with the kind of ease and speed you’ve been hoping for. Oh and we’re a hell of a supportive bunch who will be with you every step of the way and provide fast actioning to your questions.

"We quickly added Bannerwise to our list of favorite tools. As an online marketing agency we regularly need new display ads for our clients and Bannerwise supports us with quickly creating creative banner sets whilst saving time and money."

- Roxanne Groenberg, Senior Internet Marketing Consultant at Leadrs

Irresistible Banner Ads

Why it’s time every marketer starts using a Creative Management Platform

Posted by Kimberley Bailey on December 10, 2018 at 2:18 PM

Ask yourself this… Do you want to produce creative and successful digital ads?

Would you appreciate a simplified production process? Do you agree that relevancy is the key to successful display campaigns? Do you strive for consistency across all your advertising channels? Is time something you don’t have an infinite amount of?

‘Yes’ to all the above? Then it’s high time you start using a Creative Management Platform.

The fact is that as a marketer you’d be missing out in a big way if you weren’t implementing the use of a Creative Management Platform (CMP). So, let’s take a look at what exactly a Creative Management Platform is, what features it has, and why you need it.

What is a creative management platform?

In a nutshell, a Creative Management Platform (CMP) is a unique solution that allows marketers to create, publish and update their digital advertising content as simply and as effectively as possible.

Marketing teams around the globe work in tandem with their creative and media counterparts on CMPs. The workflow here is typically that a base creative template is put together based on the companies brand identity. Once that template is implemented into the CMP, the marketing teams for different business units or in different regions can create new versions of the ads, or in different languages, for example.

Every marketer has their own priorities when it comes to display ads, and whether it’s increasing your return on investment (ROI), ensuring brand consistency across multiple platforms, having the ability to change your message in real time, or guaranteeing your digital campaigns are tailor-made and accurately targeted, a CMP will be able to execute all of these actions.

A CMP has a multitude of features; some focused more on what it gives you the room to perform and some more focused on what it directly provides for you.

What can a Creative Management Platform allow me to do?

  • Build creative digital ads quickly and easily

In just a few clicks and even fewer minutes you can have a set of high-quality banner ads up and running, without the need for advanced technical and design skills. And not just banner ads for your display campaigns, but also for other channels like social media.

The beauty of a CMP is that all tools are together in one place; it has an arsenal of the newest technologies for you to produce successful and creative ads without the dizzying complexities and need to utilize different platforms and formats.

As well as a simple building process a CMP offers, as standard, automatic optimizations for text, full control of file-size, and painless image resizing and formatting.

  • Allow you to edit content in real-time

Publishing feels like crossing a crucial finish line but of course it’s far from the end...

A CMP understands this and provides the vital opportunity for you to update and edit your banners once they’re live. You’d be able to make real time, on the spot improvements - whether that’s adding or removing text, tweaking images, or adjusting videos. A first-rate CMP is hosted in the cloud and, as such, amendments will be refreshed across your whole campaign immediately while it’s live and running.

  • Scale your campaigns efficiently

It’s likely that you’re not just creating one banner for one device, on one platform, in one language, for one market so it’s important that a CMP has to make scaling straightforward and speedy.

Logic would suggest that the more banners you build the more intelligent a CMP’s optimization should become. Correct. And with this capability worked into the process you can scale and tailor from one master design by taking advantage of an adjustive algorithm geared to intuitively generate certain common edits (such as image sizing) simultaneously. No need to complete drawn-out, tedious and repetitive alterations. Time = saved. Sanity = preserved.

  • Lets you optimize your ads

At Bannerwise campaign optimization is high on our list of priorities, as it probably is for you too. And CMPs are created to assist you with that.

CMPs give you a look into what exactly is doing the best job at driving the performance of your ads, such as its graphical features (your images, colors, fonts, videos and so on), your CTA, or perhaps the size of the campaign, and then allows you to optimize that.

A CMP can also be used as an optimization tool so A/B testing, Split testing and Multivariate testing is easy to carry out.

For example, when A/B testing you can simultaneously run two alternative ad variations of your campaign (for example a boy using your product and a girl using your product) and analyze their results instantly.

Apply that core method to multivariate testing whereby you can look at more variables than A/B testing (which has just one element changed) with the option to change multiple elements of an ad and then assess their interaction with one another.

As for split testing, this will take place early on in the optimization process in order to test different ad concepts - for example an ad with an image and text against an ad with text alone. Once those are tested in comparison with one another the other two types of tests can be used to optimize further, once you know which concept works best.

This process can be done across all devices, platforms, markets and any other variants. Plus, let’s not forget, all of these optimizations can be performed instantly.

What does a CMP offer?

  • Control over your brand identity

You’ve spent a lot of time and effort creating your brand. It isn’t always an easy job but it’s incredibly important, and a slight change in the color tone or font can screw up consistency and, let’s face it, branding altogether. Consistency of identity is key. With a CMP like Bannerwise (and the help of a CMP cloud library) your logo, images, custom fonts, and visuals can be easily stored and easily accessible to make sure banners fit your brand guidelines 100% of the time across all areas.

  • Enhance your message with rich media

Want to add some animations to your campaign? Going to feature a video in your ad, or perhaps include slides? Then, with a CMP, the only skill you’ll need to master is dragging and dropping. No seriously, it’s as simple as that. A CMP has rich media built into it so it handles your HTML5 coding and works more like adding a widget, making it far quicker to produce. Scalability in this area is made far easier too as a result.

  • Streamlined collaboration within teams

No man is an island and the design and creation of display advertising campaigns is a collaborative effort between teams in-house and other individuals, and thanks to CMPs being cloud-based it means you can cut out back and forth emailing (with millions of attachments) because it’s all accessible via the cloud instead. Whether the ad needs to be amended by the graphics team, the copywriter or the designer this can all be done instantly and directly.

This ironed-out process grants you complete control and flexibility. It also means that your clients, with access to their own account in the cloud, feel empowered and up to date.

  • Increased ad relevancy with data feeds

Imagine a file that holds a list of your products and all the attributes of those products - such as title, price, images, marketing copy etc. Now imagine in that same file is all the information on the format in which those products must be sent to the ad networks. All of this information is well-structured and neatly organized, and all of this information can be updated in real-time. This is a data feed, and creating one takes up hardly any time.

Having all of this information consolidated in one place promotes consistency across channels and means that distribution across channels can happen quickly. It’s an incredibly streamlined way to participate in multi-channel advertising.

Having an up-to-date and easily accessible file like this can do wonders for increasing the visibility of your product across various channels, therefore more consumers can - and will - be reached.

We know that’s a great deal of information to take in but like any other impressive technology there’s a lot to talk about and a Creative Management Platform is no different.

Bannerwise are here to provide the solution for digital marketers.

Irresistible Banner Ads

How to solve the problems of banner ad creation

Posted by Kimberley Bailey on September 18, 2018 at 3:12 PM

We’re all guilty, despite doctors staunchly advising against it, of searching for answers and remedies to our ailments online.

We have a mysterious pain somewhere and we ask ourselves what is it? Is it common? How do I fix it? And what’s it going to cost me?

No matter where we feel the pain that leads us to a daunting search, it’s really the hunt for the right answer and the fear of not finding the right solution that is always ultimately the biggest pain, in the arse.

At Bannerwise we know that, by and large, display marketing comes with its own aches… But more importantly, we know that it doesn’t have to.

How to solve the problems of banner ad creation

Problems you’re facing (the symptoms)

It’s likely that we don’t need to remind you of the pains felt in developing banner ads, but humour us and see if the following list of frequent roadblocks sounds familiar to you…

  • Feeling like you always need a developer by your side to make even small changes to your ads
  • A production process that takes up way too much of your time
  • Not enough freedom to experiment and play around during the creation process
  • Limited flexibility to adjust creatives while campaigns are running
  • And finally, a burning sensation… in your company’s pocket.

We’re going to hazard a guess that you’re not plagued by just one of these problems and that’s due to the fact that they rarely exist in isolation. There’s a chain reaction amongst a lot of these issues and this contributes to why something that should (and can be) so simple can appear to be a kind of overwhelming process, with an unsatisfactory result.

So, let’s take a look at the scenario forever niggling away at you…

What these problems look like (the patient’s story)

Unfortunately it’s not that rare to feel like creating a banner ad is something you can’t do without the assistance and knowledge of a developer, and this is could be because of the switch the advertising industry made from Adobe Flash to HTML5.

Let’s face it though, whatever the reason, manual coding isn’t a skill set that all possess (obviously)… So this means that outsourcing from a internet agency, or harnessing the talents of your in-house developer are basically the only two options you have to get your beloved banner up and running.

However, these developer requirements carry with them their own list of barriers too (because that’s all you need, huh?).

For sure, these super smart guys and girls are able to provide you, in a technical and practical sense, with the kind of banner you have in mind, but what about everything outside of the intricate, secret language of coding?

What about the endless meetings and discussions that can arise during the production process? Isn’t there the sense that once published you are committed to stick with what’s now live, ‘til death do us part? Do you truly feel you’re able to manage, measure and optimise the success of your banner?

It’s understandable that all of these questions could be giving you a headache. That’s all without reminding you of the cold, hard fact that creating even the most simplest of ads costs you time and money, both of which you might not have or may not be willing to spend.

When these problems aren’t solved (without treatment)

A niggling pain turns into a chronic pain without doctoring, right? You wouldn’t ignore a growing, ugly rash (or perhaps you would and – although we’re not medical experts – we’d advised you get that checked out) so, similarly, there’s no need to allow your current banner ad problems go untreated either.

“Making do” or settling for inadequate banner production builders, designs or management tools mean that you, as the marketer, have a product you’re unhappy with and a myriad of anxieties you’ve acquired throughout the production journey.

All in all, Bannerwise reckons you’ll be left feeling pretty under the weather and in need of a stiff drink (first round is on us, you deserve it).

How to solve your issues (the prescription)

Admittedly symptoms are often far easier to identify than they are to heal but Bannerwise understands that unmanageable banner ad production is unacceptable, and this has driven us to provide you the best way to cure them (no creams required).

Bannerwise is as empathetic as they come when it comes to your struggles and has revolutionised the whole process of building your banner campaign; from the steps it takes to produce, the time is takes to do it, the final result and the post-analysis.

The idea we have is that it’d be far better for you to get your banners out there in the most efficient, simple and successful way possible, by driving past all the complications and considerations and raising your middle finger to all the roadblocks laid out by other, current, out-of-touch banner ad systems.

Irresistible Banner Ads