How we’re benefiting marketing agencies: Leadrs

Posted by Kimberley Bailey on December 10, 2018 at 2:20 PM

Here at Bannerwise we recognize and understand that the hunt for a solution to your many digital advertising needs can often be arduous and painful.

Of course, you’re not alone in this; many agencies face things like scaling issues, time-consuming processes, and a list of difficulties that are brought on by not having a developer at hand.

But, as corny as it may sound, there is a solution to all of these problems, and we want to show you that the solution actually does work -  with no traps, no tricks, and no pitfalls.

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Relevance: The next big thing in digital advertising

Posted by Tim Fresen on December 10, 2018 at 2:19 PM

Relevance has always been a real topic in advertising. Now that programmatic ad-tech allows us to target our audience with hyper-precision, it doesn’t make sense anymore to show the same ad to all your different target audiences in each stage of the funnel. Key here is to diversify your creatives in order to optimize your campaign results. After all, your creatives are responsible for more than 50% of campaign performance. This makes being relevant the top opportunity this year.

Your creatives are responsible for more than 50% of campaign performance
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Why it’s time every marketer starts using a Creative Management Platform

Posted by Kimberley Bailey on December 10, 2018 at 2:18 PM

Ask yourself this… Do you want to produce creative and successful digital ads?

Would you appreciate a simplified production process? Do you agree that relevancy is the key to successful display campaigns? Do you strive for consistency across all your advertising channels? Is time something you don’t have an infinite amount of?

‘Yes’ to all the above? Then it’s high time you start using a Creative Management Platform.

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Why AMP ads matter in display advertising

Posted by Andy Hoek on October 10, 2018 at 4:46 PM

Before I joined Bannerwise as marketing manager I worked as a digital marketer both as a freelancer and for large corporates. I've been in this game for over ten years now, so before the transition to the mobile web.

Looking back at the launch of the iPhone and the launch of Android we see it as a revolution, and it was. But it was also a time of everybody trying to figure out the mobile web. Mobile apps were new and responsive websites hardly existed.

Granted, early versions of Windows already existed but barely anyone used those except some corporate employees. And Blackberry was really a messaging platform and not a true smartphone as we know it today. Let's just forget about the nightmare that was mobile JAVA apps.

We've come a long way since then and what has become increasingly important on the mobile web is performance. Back then people were willing to wait because the entire experience was new, not so much nowadays.

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Do you know how your campaigns are performing?

Posted by Tim Fresen on September 21, 2018 at 10:53 AM

Here’s a question:

What insights do you have on how your ad campaigns are performing compared to your competitors? Using Google’s Display Benchmarks Tool and some Wordstream articles we have answered this question for you.

In 2016, the benchmark CTR for paid search ads was 2.14% and 0.41% for display ads. Interestingly, the tables turn when it comes to remarketing. Here, the CTR benchmark is 4.29% for search ads and 6.15% for display ads.

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How to solve the problems of banner ad creation

Posted by Kimberley Bailey on September 18, 2018 at 3:12 PM

We’re all guilty, despite doctors staunchly advising against it, of searching for answers and remedies to our ailments online.

We have a mysterious pain somewhere and we ask ourselves what is it? Is it common? How do I fix it? And what’s it going to cost me?

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Dynamic banner ads: make your target fall in love with you!

Posted by Lotte Bögels on February 14, 2017 at 1:57 PM

Get cozy with your customers this Valentine!

Valentines is the day of the year for the online marketing industry! It’s the one day when millions of people show their loved ones they care – regardless of their budget. It has become an absolute marketing and money making machine. But how do you make sure that your customers choose your product or service instead of your competitor’s?

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