Animated Vs. Static Banners Ads

When creating display banners you have to choose between animated, also called rich media, and static banners. This choice raises the question what type of banner will yield the best results. To make your life easier, we have taken a close look at performance, in terms of CTR, for both…

Display Formats that will Improve your Banner Performance!

There are different sizes of banners, but these are the three most popular.The leader board (728* 90), medium rectangle (300* 250), and the wide skyscraper (160* 600) formats are by far the most popular formats for display advertisement and are commonly referred as “ The Big Three”. “Popular formats are…

26 Tips for the Ultimate Call-To-Action

To make your life easier, we have created a list of 26 useful tips that will help you improve your banner conversion rate. This stuff is easy, so no excuses. Get started today! 1: There is no best color for your Call-to-Action (CTA). It’s in our nature to notice…